NutraKids : Brain Food for the Next Generation
Giving Kids the Optimal Start
Success in the 21st century demands new cognitive skills and sharp thinking. However, according to the USDA, 85% of children are simply not getting the essential nutrients for optimal brain development at a critical stage when their minds are still developing. NutraKids offers parents a unique way to support their kids’ mental performance by ensuring they get the optimal supplemental nutrition.
NutraKids overcomes the taste hurdle that usually faces children’s nutritional supplements. For the ﬁrst time, we can provide kids with a tasty and efﬁcient dose of natural, nonGM brain nutrient.
What is Phosphatidylserine?
Phosphatidylserine (PS) is a phospholipid essential to normal healthy brain and nervous system function and a natural nutrient proven to enhance children’s mental performance. Sharp PS is a proprietary brand of Enzymotec. Sharp PS is FDA GRAS approved (USA) and it has Novel Food (EU). PS is also approved in Australia, Canada, China and other countries. Sharp PS is a non-GM, vegetarian product.
With ‘school performance’ ranking as one of the highest concerns after health and safety (amongst parents of children aged 6-8 yrs) there is clearly sizable market potential for the NutraKidz™ product.
19 children (4-14 YO) with symptoms of attention deﬁcit were treated with PS (200 mg/day in candy) for a period of 2 months. Oral administration of PS improved inattention and short-term auditory memory and was safe with no side effects. Adapted from Hirayama 2013.
- Hirayama 2006, AgroFood industry Hi-tech
- Hirayama 2013, Journal of Human Nutrition and Dietetics
- Küllenberg 2012, Lipids in Health and Disease
- Tang Yong 2011, Chongqing Medical Journal
- GRAS notice GRN 0223